http://hdl.handle.net/11728/1 Here you can find all the Academic Publications of the Faculty of the Neapolis University in Cyprus - Εδώ μπορείτε να βρείτε όλες της Ακαδημαϊκές Δημοσιεύσεις του προσωπικού του Πανεπιστημίου Νεάπολις Πάφου 2026-04-05T19:57:57Z http://hdl.handle.net/11728/13271 Improving the EU’s Readiness to Admit Ukraine Without Amending the Lisbon Treaty Dionysiou, Evita In the unprecedented circumstances of the full-scale war in Ukraine, the country’s accession to the European Union (EU) has come to be viewed as a geopolitical imperative. However, despite renewed political commitment to enlargement, the Union remains poorly equipped to admit new members without jeopardising its internal cohesion and functionality. This article examines how the EU can enhance its institutional readiness to integrate Ukraine without amending the Lisbon Treaty. It identifi es four complementary reforms that can strengthen the Union’s decisionmaking and enforcement capacities: (a) broader use of Qualifi ed Majority Voting (QMV); (b) activation of the passerelle clauses as a legal bridge toward fl exibility; (c) strategic use of constructive abstention to preserve unity in the Common Foreign and Security Policy (CFSP); and (d) development of a cooperative enforcement model to improve implementation of EU legislation. By linking these mechanisms to the current debate on enlargement and governance, the article demonstrates that meaningful institutional adjustment is possible within the existing Treaty framework. It argues that such reforms would not only prepare the EU for Ukraine’s accession but also strengthen the Union’s overall legal coherence, external credibility, and rule-of-law resilience. To conclude, this paper advocates that the momentum created by Ukraine’s membership application should be seized upon to build a more responsive, credible, and strategically autonomous Union – one capable of deepening its integration while widening its membership. 2025-01-01T00:00:00Z http://hdl.handle.net/11728/13266 Brand as a Strategic Asset for Cultural Organisations: A Proposal for the Forthcoming Cultural Institution of Pafos Sophocleous, Harry; Masouras, Andreas; Papademetriou, Christos Cultural organizations nowadays open up to be more outgoing, a fact that forces them to adopt marketing and consequently to brand themselves in order to gain ground and be capable of accomplishing their mission to the society. In this manner the paper outlines how, branding acts as a benefit to the function and the mission of a cultural organization. Accordingly, the paper examines the notion of branding as a strategic asset for a forthcoming cultural organization in Pafos, Cyprus, by inspecting the given situation and by proposes research and further steps. More specifically, the paper evaluates the assets and the branding inheritance of the forthcoming body, as they derive from the merge of the local cultural infrastructure of the town and suggests ways on how to establish a brand that will add the value of the organization. In this manner, the paper stresses the synergies may emerge, and discusses the managerial implications and the limitations rise mainly by the unspecified instructional framework and the lack specific order and authority 2019-05-29T00:00:00Z http://hdl.handle.net/11728/13265 Voters’ Behavior: What Drives Political Consumption in Cyprus? An Analysis of the Behavior of Young Voters Sophocleous, Harry; Masouras, Andreas Substantial corresponding has been established between politics, com munication and marketing. Through the years there is application of consumer behaviour decision making to voter decision making; there is also parallel consid eration of production and consumption of political communication and in particular pre-election period that has gained the interest of many scholars. Still this is an important research focus and a research gap upon the specific field. The electoral output in many national cases indicates that the attendance between young adults tends to be lower than in the general electorate, suggesting lower level of voting participation. In this manner, the paper attempts to measure the involvement of young adults in voting affairs and to investigate a parallel deliberation on the changing pattern of consumption of political communication. Data have been collected from structured questionnaire that conducted with a sample of 160 young adults from all over Cyprus. Accordingly, the actual impact of the campaigns might differ from the impact as this is appreciated by the participants, a fact that it suggests that future research, may consider the use of another tool, which is likely to give a more accurate measurement of the “Impact” of the pre-election campaigns 2019-05-29T00:00:00Z http://hdl.handle.net/11728/13264 Cultural National Branding as a Proposal on the Grounds of the Formation Ministry of Culture of the Republic of Cyprus Sophocleous, Harry The broader notion of national branding has lately evolved to a primary field of research and practice, attracting attention from a wide range of disciplines. Accordingly, the chapter observes the concept of nation's branding as a strategic asset under the circumstance of the formation of a unique ministry of culture, Cyprus, by examining the certain condition and by recommending research and further steps. In this logic, the chapter stresses the synergies may emerge and discusses the managerial implications and the limitations of the given framework and proposes the steps. 2021-01-01T00:00:00Z