http://hdl.handle.net/11728/11449 2026-04-04T16:21:07Z http://hdl.handle.net/11728/11397 New generation of consumers in the tourism industry: Secondary Research Komodromos, Ioannis Marketing communication has taken a new approach towards the consumers due to the vast transition and interaction of technology in our daily lives. After introducing the relevant factors stating the importance of mobile friendly website and app, the study will evaluate how it applies to the new generation of consumersthe millennials. This is key for businesses in capturing younger consumer base as well as understanding how technological trends are affecting the future of consumer’s behaviour. By understanding the new generation of consumer’s behaviour and their interaction with technology, an organisation can target a larger group of consumers and gain their loyalty. If a company wants to remain relevant in the minds of millennials, they must integrate themselves into the digital world, whether by creating an app, social media page or a mobile friendly website. Moreover, millennia’s interaction with social media platforms and technological innovations affect the tourism market and tourist trends across the globe. It has been proven that consumers involve social media platforms at all 3 stages of their journey (journey preparation, during the journey, after the journey). This article aims to highlight the most common communication channels of the millennial generation and the level of influence that each channel has during the decision making process. International Journal of Entrepreneurship and Innovative Competitiveness – IJEIC 2019-02-01T00:00:00Z http://hdl.handle.net/11728/11396 Voting Consuming Behaviour, Political communication campaigns and Ideological Clarity - a parallel review of academic/empirical evidence Sophocleous, Harry Ph. This paper combines the notions of consuming behaviour and ideolog-ical clarity in relation to the political Marketing and more specifically the pro-duction and consumption of political campaigns and examines the empirical ev-idence concerning the proposed topic, by focusing on some basic conceptual and methodological issues, as they are arising from previous research. Accordingly, earlier research has shown that visible political attitudes approximate electoral choice (i.e., actual votes), demonstrating that voters are able to give explanation concerning voting decisions. Other studies, though, have indicated that the atti-tudes of which we may not be aware, such as our implicit (e.g., subconscious) preferences, determine voting choice. Additionally, previous research was deal-ing with the campaigns effects and made attempts in measuring the impact of society and media upon electoral campaigns. In a similar manner, earlier studies, gave some directions in the notions of political marketing and voting decision making process. Accordingly, the paper highlights the gap that is presented in the sufficient interlink of those concepts. In the same manner, the paper reviews the methodological impact and the research paradigm of earlier work, in order to identify any possible research gap and limitations and to facilitate the ground for further research. International Journal of Entrepreneurship and Innovative Competitiveness – IJEIC 2019-02-01T00:00:00Z http://hdl.handle.net/11728/11395 Evaluating citizens’ actual perceptions and expectations and assessing e-Service Quality Gap in Public Sector related to e-Government Services Anastasiadis, Lazaros; Christoforidis, Christos Purpose - The main purpose of this article is to explore the inter-relationships of major constructs related to citizens’ satisfaction regarding e-Service Quality in Public Sector. The plan of the document is to evaluate the e-Service Quality in Public Sector of Greece. The paper examines the relationship or the Gap between the perceived and expected levels of e-Service Quality in public sector with respect to its dimensions, namely Tangibility related to Web site design, Reliability, Responsiveness, Security and Confidentiality and Personal Handling or Personalization and Privacy. Design/ Methodology/ Approach- The study intends to disclose the sources supporting the satisfaction of citizens as well as those holding back it. The instrument employed to assess citizens’ satisfaction regarding e-Service Quality in Public Sector related to e-Government Services, is the SEVQUAL. Findings- The research findings draw our attention to the significant effects of Web site design/Tangibility, Reliability, Responsiveness, Security/Confidentiality, and Personalization/Privacy on service quality related to Public Sector related to e-Government Services. Adding, it places of interest citizens’ negative attitudes and obstacles or positive behaviors toward e-Government Services. Research limitations/ implications- The study was refereeing to Greek public sector citizens’ satisfaction related to e-Government Services. Future research could supply new empirical results in relation to the current new high tech area. Originality/ value- The document adds a total new situation’ presentation, e-Service Quality Gap in public sector related to e-Government Services. International Journal of Entrepreneurship and Innovative Competitiveness – IJEIC 2019-02-01T00:00:00Z http://hdl.handle.net/11728/11394 Tracing the concept of entrepreneurship and the role of an entrepreneur: A critical review Giossi, Styliani; Anastasiadou, Sofia; Gamanis, Achilleas; Gamanis, George G. This study provides a critical examination of how different theoretical perspectives present the concept of entrepreneurship and its relative issues evident in the creation and development of some theories, trends and strategies. As an entrepreneur is the most important factor either to the development of new ventures or to the majority of the theories of entrepreneurship, the present analysis highlights his/her roles and underlies the differences and similarities in various reviews and how he/she designated in the past and present days. Core issues related to entrepreneurship are also presented with the aim of developing insights that would advance the concept of entrepreneurship and accentuate types of entrepreneurship where different entrepreneurial skills, such as opportunity recognition and risk-taking, are apparent and help educators interested in the entrepreneurial education. International Journal of Entrepreneurship and Innovative Competitiveness – IJEIC 2019-02-01T00:00:00Z