http://hdl.handle.net/11728/3 Άρθρα 2026-04-05T16:59:39Z http://hdl.handle.net/11728/13249 International Agritourism Ventures and Digital Tools: Enhancing Entrepreneurship Education Through Simulation Deirmentzoglou, Georgios A; Anastasopoulou, Eleni E.; Vlassi, Eirini; Varelas, Sotirios; Anastasopoulos, Ioannis Digital tools have become essential to the growth and sustainability of international agritourism ventures. E-commerce and social media enable agritourism businesses to expand their market reach, improve customer engagement, and streamline operations, ultimately increasing their competitiveness in the global tourism industry. As the agritourism sector continues to embrace digital transformation, it is critical to equip business students with the knowledge and skills necessary to effectively utilize these tools. This chapter aims to present two simulation activities tailored for agritourism education—one focused on e-commerce and the other on social media—and provide detailed insights into their design and implementation. The implications of these activities extend beyond agritourism education, fostering an entrepreneurial mindset and increasing students' readiness to implement digital tools and platforms in various business contexts. 2025-01-01T00:00:00Z http://hdl.handle.net/11728/13248 International Trade and Business Intelligence: A Systematic Literature Review and Research Agenda Deirmentzoglou, Georgios A; Anastasopoulou, Eleni E. This chapter underscores the transformative role of business intelligence (BI) in shaping international trade. Through a systematic literature review, 24 documents were identified revealing ten key thematic clusters which illustrate how AI, big data, supply chain analytics, and blockchain are redefining global trade operations, decision-making processes, and competitive strategies. The findings reveal the potential of business intelligence to change international trade and stress the need for continuous innovation, regulatory adaptation, and strategic implementation of digital technologies. Addressing these research gaps is imperative for scholars and practitioners to contribute to the development of more resilient, efficient, and competitive global trade ecosystems. This, in turn, will foster stronger international economic relations and ensure the integration of new technologies into the future of global trade. 2025-01-01T00:00:00Z http://hdl.handle.net/11728/13247 Trade Wars and International Relations: Implications for Global Supply Chains, Technological Advancement, and Energy Security Deirmentzoglou, Georgios A This chapter explores the profound disruptions to globalization and trade liberalization caused by the resurgence of trade wars in the 21st century. Driven by geopolitical rivalries and shifting economic power dynamics, these conflicts have led to a restructuring of global supply chains through reshoring and friendshoring strategies. The chapter also examines the dual role of technological advancement as both a driver and a casualty of trade wars, with export controls and decoupling efforts reshaping global innovation. Additionally, it highlights the growing significance of energy security, focusing on resource access disputes, rare earth elements, and the geopolitical implications of fossil fuel dependency. Offering critical insights for policymakers, businesses, and scholars, this chapter provides a comprehensive analysis of the evolving landscape of international trade, economic competition, and global stability in an era of intensifying geopolitical tensions. 2025-01-01T00:00:00Z http://hdl.handle.net/11728/13246 Artificial Intelligence-Powered Tools for Personalized Product Recommendations in E-Commerce: The Role of User Satisfaction on Online Purchase Decisions Mischin, Julia; Deirmentzoglou, Georgios A; Daskou, Sofia; Vlassi, Eirini Since their inception, e-commerce platforms have been continuously innovating to enhance the user experience. The application of artificial intelligence (AI) in various areas of digital marketing, especially in personalization tactics, is a key part of online businesses digital transformation. The growing use of AI-powered tools has had a significant effect on consumer behavior and is therefore becoming an emerging area that merits empirical and theoretical exploration. AI-powered person alization influences consumer experiences and decision-making. However, as the use of AI tools in e-commerce has grown rapidly in recent years, more research is needed in this area. This study, is a quantitative online survey of 182 German e-commerce users, investigating the role of user satisfaction on online purchase decisions. The data analysis shows that satisfaction in using AI-powered tools has a significant posi tive impact on online purchase decisions. This finding highlights the importance of implementing AI-powered chatbots and product recommendation systems in online stores. 2025-06-25T00:00:00Z