http://hdl.handle.net/11728/11448 Sun, 22 Mar 2026 14:14:45 GMT 2026-03-22T14:14:45Z http://hdl.handle.net/11728/11453 The Fourth Industrial Revolution: an initial investigation into the marketing opportunities and challenges for entrepreneurs. Friesner, Tim The Fourth Industrial Revolution (Schwab 2016) will present an innumerable amount of opportunities and challenges to a range of entrepreneurs. The 23-shifts identified within the Fourth Industrial Revolution (Schwab 2016) will have four major impacts on entrepreneurs’ businesses and their future marketing. Customer expectations, data enhanced products, collaborative innovation and new operating models will undoubtedly influence the business decisions and marketing of all entrepreneurs. 9 different types of entrepreneurs (Open University 2017) were interviewed. Their predictions and opinions were captured and analysed in relation to the Fourth Industrial Revolution. This initial investigation ends with a succinct summary of potential areas for further development, reasoning and research. International Journal of Entrepreneurship and Innovative Competitiveness – IJEIC Fri, 01 Nov 2019 00:00:00 GMT http://hdl.handle.net/11728/11453 2019-11-01T00:00:00Z http://hdl.handle.net/11728/11452 Administration and innovation in Cyprus Dimitriou, Timotheos; Ellina-Shaili, Chloe The article manifests the implementation of completely new innovative actions having as main objective the overall acceleration of the reform of Public and Educational Management in Cyprus. Both the Public and Educational Administration in Cyprus, are slowly being modernized, but at the same time the target that needs to be reached is the chronological acceleration of the whole process. Alongside, it is necessary to promote new, productive and innovative methods which will match the country's Administrative data and not simply be applied to Cyprus based on their successful implementation in other countries, such as the European countries. The European Union has therefore defined and implemented a number of procedures for its member countries while also promotes reformations aiming at creating an overall single indivisible policy for both the Public Administration and the Educational system across Europe. So far things are doing well based on the general implementation of the aforementioned objective, but on the other hand the implementation of these reforms in Cyprus encounters significant obstacles and difficulties, concerning both the size of the country and the working culture cultivated between Public Employees and Educators in general. The present study proposes new, innovative and holistic actions that will respect and serve the data and the special Public Administrative Structures of Cyprus which is a relatively small Country, as far as its size and population is concerned, with relatively low competitive indicators and financial means. International Journal of Entrepreneurship and Innovative Competitiveness – IJEIC Fri, 06 Sep 2019 00:00:00 GMT http://hdl.handle.net/11728/11452 2019-09-06T00:00:00Z http://hdl.handle.net/11728/11451 Studying the behavior of Algerian Internet users towards brands Abbacci, Ayoub This paper examines the interest shown by Algerian Internet users to follow brands on Internet. The evolution of uses and the interactivity brought to Internet users with Web 2.0 have made it possible for information to spread rapidly in favor or against the company, which is why there is an increasing emphasis in marketing on the importance of e-reputation. This reality has forced companies today to be present on the Web through institutional, community or event web sites as well as through social Medias in order to ensure a wide marketing watch on Internet. Through a survey intended for a sample of 1000 Algerian Internet users, we studied the interest granted by Algerian consumers to opinions, comments and content related to their brands. We therefore concluded that even if the majority of Algerian Internet users very often use social Medias, there is only a minority who constantly follow of their brands. However, most of these Internet users tend to be influenced by opinions and news about companies and their products International Journal of Entrepreneurship and Innovative Competitiveness – IJEIC Fri, 01 Nov 2019 00:00:00 GMT http://hdl.handle.net/11728/11451 2019-11-01T00:00:00Z http://hdl.handle.net/11728/11397 New generation of consumers in the tourism industry: Secondary Research Komodromos, Ioannis Marketing communication has taken a new approach towards the consumers due to the vast transition and interaction of technology in our daily lives. After introducing the relevant factors stating the importance of mobile friendly website and app, the study will evaluate how it applies to the new generation of consumersthe millennials. This is key for businesses in capturing younger consumer base as well as understanding how technological trends are affecting the future of consumer’s behaviour. By understanding the new generation of consumer’s behaviour and their interaction with technology, an organisation can target a larger group of consumers and gain their loyalty. If a company wants to remain relevant in the minds of millennials, they must integrate themselves into the digital world, whether by creating an app, social media page or a mobile friendly website. Moreover, millennia’s interaction with social media platforms and technological innovations affect the tourism market and tourist trends across the globe. It has been proven that consumers involve social media platforms at all 3 stages of their journey (journey preparation, during the journey, after the journey). This article aims to highlight the most common communication channels of the millennial generation and the level of influence that each channel has during the decision making process. International Journal of Entrepreneurship and Innovative Competitiveness – IJEIC Fri, 01 Feb 2019 00:00:00 GMT http://hdl.handle.net/11728/11397 2019-02-01T00:00:00Z