http://hdl.handle.net/11728/33 Άρθρα Sun, 05 Apr 2026 21:36:17 GMT 2026-04-05T21:36:17Z http://hdl.handle.net/11728/13266 Brand as a Strategic Asset for Cultural Organisations: A Proposal for the Forthcoming Cultural Institution of Pafos Sophocleous, Harry; Masouras, Andreas; Papademetriou, Christos Cultural organizations nowadays open up to be more outgoing, a fact that forces them to adopt marketing and consequently to brand themselves in order to gain ground and be capable of accomplishing their mission to the society. In this manner the paper outlines how, branding acts as a benefit to the function and the mission of a cultural organization. Accordingly, the paper examines the notion of branding as a strategic asset for a forthcoming cultural organization in Pafos, Cyprus, by inspecting the given situation and by proposes research and further steps. More specifically, the paper evaluates the assets and the branding inheritance of the forthcoming body, as they derive from the merge of the local cultural infrastructure of the town and suggests ways on how to establish a brand that will add the value of the organization. In this manner, the paper stresses the synergies may emerge, and discusses the managerial implications and the limitations rise mainly by the unspecified instructional framework and the lack specific order and authority Wed, 29 May 2019 00:00:00 GMT http://hdl.handle.net/11728/13266 2019-05-29T00:00:00Z http://hdl.handle.net/11728/13265 Voters’ Behavior: What Drives Political Consumption in Cyprus? An Analysis of the Behavior of Young Voters Sophocleous, Harry; Masouras, Andreas Substantial corresponding has been established between politics, com munication and marketing. Through the years there is application of consumer behaviour decision making to voter decision making; there is also parallel consid eration of production and consumption of political communication and in particular pre-election period that has gained the interest of many scholars. Still this is an important research focus and a research gap upon the specific field. The electoral output in many national cases indicates that the attendance between young adults tends to be lower than in the general electorate, suggesting lower level of voting participation. In this manner, the paper attempts to measure the involvement of young adults in voting affairs and to investigate a parallel deliberation on the changing pattern of consumption of political communication. Data have been collected from structured questionnaire that conducted with a sample of 160 young adults from all over Cyprus. Accordingly, the actual impact of the campaigns might differ from the impact as this is appreciated by the participants, a fact that it suggests that future research, may consider the use of another tool, which is likely to give a more accurate measurement of the “Impact” of the pre-election campaigns Wed, 29 May 2019 00:00:00 GMT http://hdl.handle.net/11728/13265 2019-05-29T00:00:00Z http://hdl.handle.net/11728/13264 Cultural National Branding as a Proposal on the Grounds of the Formation Ministry of Culture of the Republic of Cyprus Sophocleous, Harry The broader notion of national branding has lately evolved to a primary field of research and practice, attracting attention from a wide range of disciplines. Accordingly, the chapter observes the concept of nation's branding as a strategic asset under the circumstance of the formation of a unique ministry of culture, Cyprus, by examining the certain condition and by recommending research and further steps. In this logic, the chapter stresses the synergies may emerge and discusses the managerial implications and the limitations of the given framework and proposes the steps. Fri, 01 Jan 2021 00:00:00 GMT http://hdl.handle.net/11728/13264 2021-01-01T00:00:00Z http://hdl.handle.net/11728/13263 Nation Branding as a Strategic Asset for Local SMEs: Global Developments in Nation Branding and Promotion – Theoretical and Practical Approaches Sophocleous, Harry he chapter intends to present a theoretical and applied context in relation to small scale enterprises performing in relation to the optimization of marketing and branding through the use and the instrumentation of nation branding, which is applied as an analytical context. Consequently, arguments and models rinsing on the obstacle and multi-dimensional setting of small business performance features pertaining to competitive advantages, as well as their capability to exploit possible prospects, are augmented via the implementation of an inclusive branding by instrumenting nation branding as a strategic asset Sat, 01 Jul 2023 00:00:00 GMT http://hdl.handle.net/11728/13263 2023-07-01T00:00:00Z