Purpose: Customers’ Perceptions and Attitudes are significant aspects of consumer behavior for Marketing. Such perceptions and attitudes are measured as advantages, carrying special weight for the company. Furthermore they ...

The need to finance startups generates the effect of equity dilution. By dilution we mean the decrease in founders’ ownership of the startup due to the company issuing new equity. An important issue with early equity ...

This study provides a critical examination of how different theoretical perspectives present the concept of entrepreneurship and its relative issues evident in the creation and development of some theories, trends and ...

This paper combines the notions of consuming behaviour and ideological clarity in relation to the political Marketing and more specifically the production and consumption of political campaigns and examines the empirical ...

Innovative entrepreneurial attempts are rather limited in Cyprus, compared to the EU average. Since its conception in 2011, the Enterprise Liaison Office at Cyprus University of Technology (CUT) works vigorously towards ...

Marketing communication has taken a new approach towards the consumers due to the vast transition and interaction of technology in our daily lives. After introducing the relevant factors stating the importance of mobile ...

Tourism today is characterised by an omnivorous production of goods and services. Destinations are in a struggle to present their characteristics (nature, history, culture, food) in an attractive way and to stimulate the ...

Even though there is a substantial development and utilization of pattering methods in the science of marketing, a direct comparison of multivariate methods in group/cluster identification in the field of Consumer Behavior ...

Στις μέρες μας οι οργανισμοί που άπτονται του πολιτισμού τείνουν να γίνονται όλο και πιο εξωστρεφείς, γεγονός που τους επιβάλλει να υιοθετήσουν μεθόδους μάρκετινγκ και κατά συνέπεια, να προσδιορίζονται από ένα ισχυρό και ...

Το βιβλίο βασίζεται κυρίως στη διδακτορική διατριβή της Δρ. Θεοδώρας Βάλβη, αλλά είναι επίσης προϊον συνεργασίας των τριών συν-συγγραφέων, καθώς και της ουσιαστικής και καταλυτικής υποστήριξης και συμβολής του Καθηγητή ...

The behaviour of the digital consumer differs from that of the digital-internet consumer. Not with the regard to the procedure that the average consumer follows, but mostly to the «why» and «how» a consumer prefers and ...

Η ανταγωνιστικότητα των ελληνικών επιχειρήσεων έχει βελτιωθεί αρκετά τα τελευταία χρόνια. Παρ΄όλο που οι εσωτερικές συνθήκες δεν έχουν αλλάξει και η ακολουθούμενη από την Πολιτεία τακτική λειτουργεί ορισμένες φορές αρνητικά ...

Recent years have seen the development of theoretical models of the structure of interest rate models. The modeling and forecasting of interest rates is an especially prime and challenging. It is one of the most prime ...

A novel visual multimedia content encryption method based on cellular automata (CA) is presented in this paper. The proposed algorithm is based on an attribute of the eXclusive-OR (XOR) logic gate, according to which, ...

Current multi-AUV systems are far from being capable of fully autonomously taking over real-life complex situation-awareness operations. As such operations require advanced reasoning and decision-making abilities, current ...

This paper tackles the problem of the user’s incapability to describe exactly the image that he seeks by introducing an innovative image search engine called TsoKaDo. Until now the traditional web image search was based ...

Rank-based fusion is indispensable in multiple search setups in lack of item retrieval scores, such as in meta-search with non-cooperative engines. We introduce a novel, simple, and efficient method for rank-based late ...

As digital information is increasingly becoming multimodal, the days of single-language text-only retrieval are numbered. Take as an example Wikipedia where a single topic may be covered in several languages and include ...