The main aim of this article is to identify the factors affecting the level of tourist satisfaction in Pafos. Namely, the study proposes that these factors are quality of services, low cost, aesthetic appeal/nature and ...

This study sought to investigate the impact of social network advertisements on providing actual information about products. Moreover, it also explored the effectiveness of online advertising in reaching out to consumers. ...

Η επιχειρηματικότητα, και ιδιαίτερα η νεανική επιχειρηματικότητα αποτελεί ένα από τα πιο ενδιαφέροντα πεδία συζήτησης στα πλαίσια μιας θεσμικής ανάλυσης αφού ουσιαστικά οι θεσμικές διαδικασίες και συνθήκες επηρεάζουν σε ...

Purpose - The main purpose of this article is to explore the inter-relationships of major constructs related to citizens’ satisfaction regarding e-Service Quality in Public Sector. The plan of the document is to evaluate ...

Entrepreneurship and innovation are parameters whose theory beyond business could also be used in the field of education. Using action research as a methodological approach we tried to convert a traditional Cypriot Secondary ...

Purpose: Customers’ Perceptions and Attitudes are significant aspects of consumer behavior for Marketing. Such perceptions and attitudes are measured as advantages, carrying special weight for the company. Furthermore they ...

The need to finance startups generates the effect of equity dilution. By dilution we mean the decrease in founders’ ownership of the startup due to the company issuing new equity. An important issue with early equity ...

This study provides a critical examination of how different theoretical perspectives present the concept of entrepreneurship and its relative issues evident in the creation and development of some theories, trends and ...

This paper combines the notions of consuming behaviour and ideological clarity in relation to the political Marketing and more specifically the production and consumption of political campaigns and examines the empirical ...

Innovative entrepreneurial attempts are rather limited in Cyprus, compared to the EU average. Since its conception in 2011, the Enterprise Liaison Office at Cyprus University of Technology (CUT) works vigorously towards ...

Marketing communication has taken a new approach towards the consumers due to the vast transition and interaction of technology in our daily lives. After introducing the relevant factors stating the importance of mobile ...

Tourism today is characterised by an omnivorous production of goods and services. Destinations are in a struggle to present their characteristics (nature, history, culture, food) in an attractive way and to stimulate the ...

Even though there is a substantial development and utilization of pattering methods in the science of marketing, a direct comparison of multivariate methods in group/cluster identification in the field of Consumer Behavior ...

Στις μέρες μας οι οργανισμοί που άπτονται του πολιτισμού τείνουν να γίνονται όλο και πιο εξωστρεφείς, γεγονός που τους επιβάλλει να υιοθετήσουν μεθόδους μάρκετινγκ και κατά συνέπεια, να προσδιορίζονται από ένα ισχυρό και ...

Το βιβλίο βασίζεται κυρίως στη διδακτορική διατριβή της Δρ. Θεοδώρας Βάλβη, αλλά είναι επίσης προϊον συνεργασίας των τριών συν-συγγραφέων, καθώς και της ουσιαστικής και καταλυτικής υποστήριξης και συμβολής του Καθηγητή ...

The behaviour of the digital consumer differs from that of the digital-internet consumer. Not with the regard to the procedure that the average consumer follows, but mostly to the «why» and «how» a consumer prefers and ...

Η ανταγωνιστικότητα των ελληνικών επιχειρήσεων έχει βελτιωθεί αρκετά τα τελευταία χρόνια. Παρ΄όλο που οι εσωτερικές συνθήκες δεν έχουν αλλάξει και η ακολουθούμενη από την Πολιτεία τακτική λειτουργεί ορισμένες φορές αρνητικά ...

Recent years have seen the development of theoretical models of the structure of interest rate models. The modeling and forecasting of interest rates is an especially prime and challenging. It is one of the most prime ...

A novel visual multimedia content encryption method based on cellular automata (CA) is presented in this paper. The proposed algorithm is based on an attribute of the eXclusive-OR (XOR) logic gate, according to which, ...

Current multi-AUV systems are far from being capable of fully autonomously taking over real-life complex situation-awareness operations. As such operations require advanced reasoning and decision-making abilities, current ...